Free
The list
The free stuff lands here first. Plus new programs and events.
Join the listFor women who run everything
You built it. Now make it easier.
I built and sold a business after 17 years, the hard way. Now I'm making it easier, whether you're running one or scared to start.
Get on the list. I have something free coming for you soon, and the list gets it first.
No spam. I only email when it's worth it.
Who this is for
You built a life that runs on you.
You remember every follow up. You answer on your day off. You did it the hard way because nobody showed you another one. Or you've had the idea for years, and starting feels like too much. And your body is changing while all of it moves under your feet.
- A business that runs on you
- A business you're scared to start
- A new career
- Kids leaving home
- Parents getting older
- Perimenopause
- Starting over, period
You already know how to work hard. You just never built help for yourself. That's who I write for.
Ways to start
Pick the one that fits where you are.
Follow along
The messy middle, in real time. What I'm building, what I'm learning, and what I wish I'd known.
@indhiravsEvents and workshops
Speaking
Talks on building a business, burnout, boundaries, and women's health. For teams, women's groups, and conferences.
See the talksI built a wellness business for 17 years, then sold it. And my team had to yell at me to eat.
I knew everything. Water, fiber, sleep, hormones. I taught it every day. My problem was never health. It was boundaries. Now I'm learning the tools, AI included, so the next thing I build doesn't run on me.
Where I'm coming from
- 17 yearsBuilding a holistic wellness center in Harlem, then selling it
- Thousands of womenGot their health back on track with us
- Real reliefNutrition programs designed for real symptom relief
- Corporate rootsMBA, University of Michigan. Marketing at Pfizer, Verizon, General Motors, Kimberly-Clark.
Certified Natural Health Professional Institute for Integrative Nutrition Certified Health Coach
Pull up a chair.
Free resources for your business and your body, and what I'm working on. You hear it before Instagram does.
Unsubscribe anytime. No hard feelings.
My story
I knew everything. I did none of it.
Hi, I'm Indhira. Dominican, raised in the Bronx since I was five. I'm an entrepreneur. Wellness was my business for 17 years, and it's still how I live. Taking my own advice? That part I'm still learning.
Where it started
Before wellness, I worked in marketing and pharma. My job was the Latino market.
And I kept seeing the same thing. A woman gets a prescription for diabetes. Nobody sits with her and teaches her how to eat.
Our people need education, not just medication.
So I built a holistic wellness center in Harlem, and I ran it for 17 years. Nutrition. Digestion. Weight. Hormones. Hitting the reset button. So many of the women who came to us spoke Spanish, and a lot of them reminded me of my tías.
I designed the programs our clients came to us for. Real plans, built for real symptom relief. Thousands of women got their health back on track with them.
We did it the way our families always did. Take care of yourself first. Prevention before the doctor. Vicks VapoRub before the ER. (Every Dominican knows.)
The part I don't put on the pretty posts
I taught it every single day. And I did NONE of it.
My team had to yell at me to eat. I'm not exaggerating. They yelled.
I said yes to every client, every call, every fire. And my body got whatever was left. Which was nothing.
My problem was never health. It was boundaries.
This year I sold it. I'm in the middle of the next one. I don't have it all figured out, and I'm not going to pretend I do. I'm not there yet, but I'm moving.
Here's what I do know. No woman should run a business through her 40s, perimenopause, and a big life change without knowing what I know. So I'm sharing it. The business, the body, and the tools I'm learning right now. The real version, from inside the messy middle.
What I bring
- 17 yearsBuilding a holistic wellness center in Harlem, then selling it
- Thousands of womenGot their health back on track with us
- Real reliefNutrition programs designed for real symptom relief
- Corporate rootsMBA, University of Michigan. Marketing at Pfizer, Verizon, General Motors, Kimberly-Clark.
Certified Natural Health Professional Institute for Integrative Nutrition Certified Health Coach
Come along for the middle.
Get on the list. You'll be the first to hear about free resources and what's coming next.
Work with me
Book me to speak.
Talks and workshops for teams, women's groups, and conferences. My 1:1 work is paused while I build what's next. The list hears first when it opens.
Virtual 1:1 health coaching
Your health, in this season.
This is for the woman in the middle of something big, whose body is feeling it.
We look at your whole life, not one symptom. Energy, sleep, weight, digestion, hormones, stress. Then we build a plan around your real food, your culture, and your schedule. A plan you can actually live with.
I keep a small number of clients at a time, so every woman gets my full attention.
This is coaching and education, not a replacement for your doctor. I'll always tell you when it's time to see one.
How it works
- Apply. A few questions, so I know where you are.
- We talk. If it feels like a fit, I'll invite you to a call.
- We build your plan. Virtual sessions, from wherever you are.
- You do the work. One real change at a time, with me in your corner.
Apply for 1:1
I read every application myself. If it feels like a fit, you'll hear from me within a few days.
Speaking
Bring me to your event.
Panels, workshops, conferences, employee wellness days, women's groups. In English or Spanish. People leave with one thing to do that week. Not a binder.
Signature talk
Choose Your Struggle
What 17 years of building taught me about burnout, boundaries, and women's health. The answer to hustle burnout isn't softness. It's choosing your struggle.
Corporate teams, HR and ERGs, women's leadership, conferences
Business
17 years of building
Hiring, pricing, burnout, and everything nobody tells you about running a service business. The stuff that doesn't make the LinkedIn post.
Entrepreneur groups, business and women's conferences
Hormones
Your body changed the rules
Perimenopause and menopause in plain words. What's happening in your body after 35, what's normal, what's not, and what to ask your doctor.
Women's groups, employers, community and health events
Boundaries
The healer who forgot to eat
For nurses, coaches, moms, and every woman who runs on empty. Why knowing better isn't doing better, and how to put yourself on the list.
Healthcare teams, wellness pros, women's leadership
Speaker bio
Indhira Santana is a Dominican entrepreneur from the Bronx. She built a holistic wellness center in Harlem, ran it for 17 years, and sold it. There she designed the nutrition programs that helped thousands of women get their health back on track. Education, not just medication. Before that she worked in marketing for Pfizer, Verizon, General Motors, and Kimberly-Clark. She holds an MBA from the University of Michigan and is a Certified Natural Health Professional and certified health coach. Today she helps women 40+ make entrepreneurship easier, whether they're running a business or scared to start one, and talks about burnout, boundaries, women's health, and the messy middle of big life changes.
Join the list
Be the first to know what's coming.
I have something free coming for you soon. Plus new programs, events, and whatever I'm building next. The list hears it first.
I don't email often. When I do, it's worth opening.
Unsubscribe anytime. No hard feelings.
What the list gets first
- Free resources for your business, your body, and this season
- First look at what I'm building next
- Early word on new programs and events
- Where I'm speaking next, so you can come say hi